The production process when it comes to film, television, and advertising has lately been seen as outdated and needs to be simplified to be able to adhere to society’s needs for more diverse creators and stories. When Becky Morrison founded The Light, a production studio in Brooklyn, NY, she did it with a simple mission: change the culture of production, overhauling an outdated model in favor of one founded on values of equality, transparency and inclusion. She aims to create a system that prioritizes people, profit and the environment, responding to the ever-evolving economic landscape of the advertising industry. With that set model, Becky and The Light team have been able to secure work for brands like Lexus, JCPenney, and A&E. We spoke in her Brooklyn studio on a snowy day in NY.